Wedding flowers are no longer your parents’ wedding flowers. With the growth of the ‘gram, and the modernization of weddings, brides and grooms-to-be are getting unlimited inspiration for their wedding florals. But why should wedding flowers end at the reception? We partnered with Mike and Darroch Putnam of Putnam & Putnam to take wedding themes (rustic, black tie, and boho) to your dining room table. Afterwards, we sat down with Darroch to talk what’s trending in florals. Check out what he has to say about an industry that’s very much in bloom!
1. First and foremost, how’d you two meet and find yourself making these amazing flower arrangements together?
Michael and I met just about ten years ago while studying in college in Southern California. We moved to New York shortly thereafter to pursue careers in Interior Design and Photography. After a few years in the industry Michael, a bit restless with long days at a desk, began shopping for flowers at farmers markets and the 28th Street flower market on weekends. He’d create arrangements in our apartment and I’d shoot them for his personal Instagram account. Friends quickly caught on to what he was doing and we were hired for small dinners and events shortly after.
2. There’s a shift in wedding florals that’s feeling much more personal and less cookie-cutter, why do you think that is?
Absolutely! Social media has completely changed the wedding industry in a fantastic way. Prior – when a client was getting married at a specific venue, the venue would give a recommended list of florists to pick from. Now clients can easily track down vendors to view their portfolios and get inspired. From florists, to calligraphers, to cake designers – there’s so much amazing new talent to shake up the game and social media has really made this possible.
3. What are the flower trends you’re noticing right now?
More saturated color palettes are creeping into the bridal market instead of the usual dusty pastels. Have fun with your palette and don’t be afraid to go bold!
4. How do you take flowers beyond the bouquet and tablescape? Is it through using flowers in cakes? Hanging from ceilings? Incorporated into hair styles?
All of the above! We love incorporating some type of large scale installation in all of our jobs. Whether it’s a floral arch guests walk through into reception or a suspended lush garden, this is such great way to wow your guests and make a fantastic first impression.
5. What are your favorite flowers and why?
We can’t resist the showstoppers! Dahlias, peonies, garden roses – we use these as the ‘face’ flowers in our arrangements and they are essential to making a statement arrangement.
6. Do you have a flower arranging hack you’d be willing to share?
Always keep practicing! Flower arranging is such a delicate medium and you learn best from your own mistakes and trials.
7. What’s your favorite look from the Zola shoot?
The color blocking look for sure – the palette is fresh and those glass Ittala Ruutu Vases are everything!